Fitcat fitness identity
Brand identity
Website design
Editorial design
Copy & tone of voice
Sofia is a personal trainer and multidisciplinary flexibility & mobility coach. Having been creating content under variants of the moniker 'Fitcat' for a while, she wanted to unify and grow her digital presence without losing the fun and lively look and voice she's known for.
I worked closely with Sofia to create a modern but joyful identity centered around vibrant colours, modular typographic layouts, and a central cat character inspired by her love for playful movement and cartoon characters (Sofia has several tattoos of Virus from Dragon Ball Z and the Lying Cat from the Saga graphic novel series!)

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