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Fitcat fitness identity
Brand identity
Website design
Editorial design
Copy & tone of voice
Website design
Editorial design
Copy & tone of voice
Sofia is a personal trainer and multidisciplinary flexibility & mobility coach. Having been creating content under variants of the moniker 'Fitcat' for a while, she wanted to unify and grow her digital presence without losing the fun and lively look and voice she's known for.
I worked closely with Sofia to create a modern but joyful identity centered around vibrant colours, modular typographic layouts, and a central cat character inspired by her love for playful movement and cartoon characters (Sofia has several tattoos of Virus from Dragon Ball Z and the Lying Cat from the Saga graphic novel series!)
![](https://cdn.myportfolio.com/e830c2116d462cb6b537d1be96c6c965/ae7df582-35d2-45d0-bdbe-f1c0cb3b1c95_rw_3840.png?h=d5a99a604c17598aee207b1e9330d40c)