Like daughter, like mother – my mum is very much a multidisciplinary one-woman-band, working on a wide range of architectural builds and interiors. Having outgrown the comfort zone of word-of-mouth referrals, she's been eager to reestablish her previously sparse online presence.
I came up with a clean and elegant identity centred around basic geometry, humanist serif type and nature-inspired tones. The landing page is a condensed version of the upcoming full portfolio site, combining the minimal aesthetic and friendly copy to function as an extended resume and call-to-action.
Client: Ela Wiliwinska
Brand strategy and design, web design, copywriting